Social Commerce: a radiant future for Consumer Goods

The era of social consumption is only just beginning. With more than 32 million registered users in France, social networks now offer unparalleled visibility for leading consumer brands. The challenge is a sizable one: how do we attract this enormous potential audience and then guide them all the way to an actual purchase? While social media provides an ideal playing ground for enhancing customer relations, their influence on the sales process has become essential for today’s brands. The numbers bear this out: • 74% of e-shoppers use social media to form an opinion of a product before adding it to their shopping cart*; • 33% of them have started a purchase process after seeing a promotion on a social network**. In addition, social commerce is expected to generate $30 billion in revenue by year-end...

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