Nivea finetunes its customer experience!

Always at the cutting edge of digital innovation, Nivea contacted Swaven to support its video advertising campaign when launching its Q10 Plus Serum. This visibility campaign run by Advideum from September 7 to October 4, 2015, was boosted with a buy button, located in the bottom right corner of the video. At any time while watching the video, Internet users could click the button and check the serum’s real-time availability at local stores and online retailers. Then, all they needed to do was add the product to their basket, and the video continued. With Swaven’s Shoppable Video, Nivea was able to offer Internet users a simple, efficient purchasing opportunity. And consumers were not the only ones to benefit – retailers also enjoyed effortless qualified, profitable traffic. The brand can now instantly boost its online...

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PlayStation goes for Shoppable Video!

When launching the new PlayStation 4 game Until Dawn, Sony Computer Entertainment immediately selected our Shoppable Video to promote the game while enhancing the customer experience. Between August 26 and September 24, 2015, video campaigns to promote the game were boosted with a buy button. Internet users watching the Until Dawn trailer could buy the game at any time by clicking “Order” in the right corner of the video: That brought up the widget with direct purchase options for each store: Clicking “Buy” redirected users to the product details so they could add the game to their basket and continue watching the video. With Shoppable Video, Sony Computer Entertainment was able to offer its customers: • The opportunity to buy without disrupting their video viewing • A simple redirect to online retailer product pages • Real-time information...

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Brand Commerce Episode 1 – Is it worth selling direct online?

Brand Commerce episodes will be looking into the key challenges Swaven’s clients and other brands are facing in the digital world. According to a recent study from Digital River, 89% of online shoppers visit brand’s website during the purchase journey and 78% would visit another marketplace if they couldn’t buy direct. A question becomes critical for traditional product manufacturers:   ---  Is it worth selling direct online to engage with shoppers? --- With digital capabilities, brands foresee the opportunity to regain control on sales on one hand, and to reconnect with their consumers while data is becoming the strategic asset to address and engage them better.   The power of marketplaces The popularity of marketplaces is not only correlated to the inability from brands to sell directly. Across our Hygiene and Beauty clients equipped with an e-commerce platform for...

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Brother combines branding with performance!

From May 25 to October 11 of this year, Swaven supported Brother in its video communication campaign, designed to promote the launch of its next-generation P-Touch labelers. To supplement this visibility campaign with a transactional feature, the leader on the French multifunction laser printer market opted for Swaven’s Shoppable Video solution. Thanks to an in-video “Buy” button, embedded in a pre-roll format, users were able to locate the product nearby and add it directly to their shopping carts - without disrupting the video. This campaign was further enhanced by the implementation of the Where to Buy solution on the brand’s website, from August 24 to October 10. This technology enabled visitors to the site to effortlessly buy the labeler from their choice of the closest local distributors. The brand, with its concern for...

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Danone Improves its Customer Experience!

The Danone Group recently launched a new platform dubbed DanOn. This new development places the customer at the heart of innovation, in terms of both products and services. It offers web users personalized recipes and meal-planning ideas for the whole family, as well as coupons. While Danone’s primary mission is “offering everyone high quality food through all of life’s stages,” ours is guiding brands in improving their customer experiences. This is why we are delighted to be able to count the world leader in fresh dairy products among our clients. In the interest of supporting consumers throughout their experience, the group elected to implement our Where to Buy solution on its website. As a result, a “Buy” button is now available on its Danacol, Petit Gervais, Gervais, Taillefine and Danette product pages. By...

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Microsoft innovates to combine sales with Customer Experience!

It is with immense pride that Swaven announces its support of Microsoft during its performance-oriented advertising campaign to generate sales for distributors present on its display banners. Microsoft ventured into the touch-screen tablet market in 2012. In 2015, the hardware giant’s market share is expected to grow by 59.5%, at a time when its various competitors are suffering from a temporary slowdown of the tablet market. In order to prepare for the release of its fourth-generation tablet and allow its distributors to clear out older versions and have only the latest in stock, Microsoft launched an unheard-of discount on its third-generation Surface tablets. This special offer represented a 15% price reduction, valid from September 1 to 18, 2015, and was relayed by a display (banner) advertising campaign. What made that campaign unique was the...

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Shiseido gets closer to its customers!

It is with great pleasure that we announce the addition of Shiseido to our list of new clients. Originally from Japan, this brand operates in the luxury cosmetics sector. It is particularly appreciated by professionals as well as individuals, giving it strong brand equity. In order to deliver a better user experience on the brand’s website and continue developing its collaboration with top specialized retailers, Shiseido has opted to add a feature allowing users to see where they can find the brand’s products nearby or online. For this, Shiseido chose Swaven’s Where to Buy solution, which also gives it: • The opportunity to massively relieve the brand’s customer service team’s workload, with regard to requests for retail locations that sell its products • Data and statistics for a better understanding of online buying behaviors and...

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