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L’Oréal Luxury simplifies the shoppers’ purchasing journey on their display ads!

In the continuity of a very successful partnership with L’Oréal FMCG and beauty divisions, L’Oréal Luxury division went on with Swaven, in November to release a multi-screen, multi-brand campaign. Performance banners and programmatic videos are fitted with a Where To Buy feature offering consumers to redirect to their preferred retailers (Sephora, Marionnaud, Nocibé, Galeries Lafayette, Place des Tendances) to complete their purchase journey. Therefore L'Oréal has used two of our solutions, Shoppable Display and Shoppable Video, to combine branding and sales. Amongst the advertised brands: Diesel, Lancôme, Cacharel Amor Amor, Armani Sì & Acqua di Gio. Click on the following images to preview the related experience…     Over the period preceding Christmas celebrations, Swaven highlighted very promising results towards transactional performance in the beauty industry. Up to 0,26% of the banners viewers and 14%...

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cartenoire

The Seductive Power of Carte Noire within a Click’s Reach!

Carte Noire, the famous coffee company founded in 1978, has been combining the values of seduction and intensity for decades now, and the “coffee named desire” continues to transmit the love of coffee by adapting to the latest trends in omni-channel buying. And that is how Carte Noire came to partner with Swaven, the Brand Commerce Company, using a wide range of our solutions. After a successful banner campaign run by Swaven, Carte Noire launched a video operation using the Shoppable Video technology to encourage consumers to go to the brand’s website, Amazon or one of the classic retail chains’ websites to order their coffee pods. Our solution spotlights the Espresso Intense N°9 and 11 capsules: in just two clicks, consumers can buy them online or be directed to the nearest store....

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Philips HUE video ads showing a « Buy Now » option

Towards the end of the year’s celebrations, Philips have decided to promote their HUE GO portable lights by broadcasting video adverts embedded with Swaven’s Where To Buy technology. In partnership with MyTF1, Advideum, Massmotion and Carat, Swaven’s feature has enabled the brand to display an instant buying option on pre-roll formats, catch-up TV and a responsive landing page for mobile users. Shoppers interacting with the videos are being offered to either redirect to the product page from one of the suggested pure-players (e.g. Amazon, Cdiscount) or locate the nearby physical boutiques (e.g. Fnac, Darty, Conforama) to complete their purchase. The HUE GO Shoppable Videos are running since November, 18th up until the 10th of December. They make branding communications more business-driven and provide consumers with a friendlier shopping experience. Preview the Philips HUE GO Shoppable...

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