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LaRéclame made a study case about our collaboration with Mixa

Swaven continues its collaboration with Mixa brand and improves the user experience by making it shoppable advertising. According to Laurent Quatrefages , " advertising and our technology inspire the buying journey and especially  during replay since the user can pause the program time to realize his purchase." Accès à l'article: Comment la publicité shoppable accélère le parcours client Par Xuoan D. (LaRéclame)...

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PUIG improve its customer experience

In March, in collaboration with AdVideum and Swaven, PUIG have added an e-commerce lever within its advertising campaigns. Thanks to the “Buy Now” widget developed by Swaven, the group offers a more connected experience while shoppers can now pursue their purchasing journey, via their preferred retailers, given their geolocation and the advertised product availability. This feature can also be embedded in videos and banners for most DSP and Ad-exchange platforms available in the market, enabling AdVideum to broadcast on most publishing networks. To address more effectively PUIG’s requirements, the Instant Purchasing solution has been implemented on pre-roll as well as a set of customisable landing pages that can be triggered from social networks (Facebook, Youtube, Pinterest). A dozen million of users have yet been offered to buy from Olympea and Invictus fragrance through. And...

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Warner Bros adopts the Swaven’s Where To Buy button for its Hunger Games campaign

For the latest release of the famous Hunger Games series, Warner Bros have decided to on-board Swaven’s brand commerce solution to boost their DVD sales. Turning advertising campaigns into transactional features, Swaven have leveraged their partnership with Overviews to integrate within the replay TV and pre-roll ads broadcast by the distribution company. Within a couple clicks, shoppers could redirect to their preferred retailers to order or the closest store to buy. From the advertiser’s point of view, Swaven’s technologies help minimising the number of interactions to buy online and generate incremental spontaneous purchasing on top of raising exposure and awareness. Following the campaign, a number of insights and recommendations, as well as behavioural data have been rendered to Warner Bros to develop their understanding on the retailer’s popularity for the entertainment industry....

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Mixa renews its experience with Swaven’s Where To Buy feature on its digital campaigns

Following successful trials with Swaven, Mixa (L’Oréal Group), decided to embed a “Buy Now” experience to promote one of theirs top sellers : Mixa Collant Minceur (slimming tights). Their media agency, Zenith Optimedia integrated Swaven’s widget on all its replay ads broadcast by the private TV channel, M6.  ...

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Playstation gets the Swaven’s Where To Buy button for its Uncharted 4 campaign

Playstation adopts again a Swaven solution, the shoppable video. When launching the new Playstation  game Uncharted 4. The shoppable video has been used to promote the game while enhancing the customer experience. Between May 05, and May 09, 2016, video compaigns to promote the game where boosted with button internet users watching the Uncharted 4 trailer would buy the game at any time by clicking order in the right corner of the video. That brought up the widget with direct purchase options for each store:   Clicking “Buy” redirected users to the product details so they could add the game to their basket and continue watching the video.   With Shoppable Video, Sony Computer Entertainment was able to offer its customers: The opportunity to buy without disrupting their video viewing A simple redirect to...

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