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L’Oréal uses Swaven’s Where To Buy in its shoppable videos for Cadum and Vivelle DOP brands

Continuing its successful experiences with Swaven’s Where To Buy solution, L’Oréal recently ran shoppable video campaigns for the brands Cadum and Vivelle DOP, that are part of the LaSCAD branch. By transforming its videos into shoppable offers with Swaven, L’Oréal is enhancing the user experience, driving traffic towards its retailers online and offline and adding concrete commercial value to its marketing campaigns. Cadum is one of the most famous solid and liquid soaps brands in France, created in 1907. In its new video, a shower gel with aloe vera is put forward:     When a user clicks on the ‘buy’ button appearing on the left of the video, the solution geo-localises him/her and shows, in real-time, a list of retailers selling the product. In one click the consumer arrives at the right destination...

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Swaven makes your ‘Soldes’ shoppable

The national sales “soldes” are held in France over two sales periods lasting six weeks each and regulated by the government. Summer sales start this year on 28th June, so it’s time to start preparing your campaigns. More than 75% of French people succumbed to promotions during last year’s soldes and will be receptive to your offers. Drive traffic to your retailers and increase sales by making your video campaigns shoppable with our unique Where To Buy solution.   Shoppable video - How does it work?   Fully customisable according to your brand’s design and display preferences, Swaven's Where To Buy Video solution takes the form of a buy button to be integrated into your video ads. When a user clicks on this button, the solution automatically geo-localises him/her and displays in-video and in real-time...

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How brands can drive traffic to their retailers from social media

Social media represents a valuable channel for brand commerce. Messages can be targeted based on different audience profiles and users often already have a certain affinity towards the brands they are following, which makes it easier to catch their attention. By making their contents shoppable on social media, brands help their audiences to easily find their products. This in turn allows brands to get direct results from their ad campaigns. The advantages go both ways. Social media platforms are suggesting more and more ways for brands and retailers to advertise and to offer shoppable content, to sell online. But did you know there is also an easy way for brands to drive traffic from social media to their physical stores and to their whole distribution network? A solution that gives consumers...

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