groupeseb

Groupe SEB deploys Swaven’s Where To Buy in display advertising to boost its always-on marketing strategy

Following a successful collaboration for videos of Rowenta and Calor brands in France, Groupe SEB, leader in small domestic equipment, continues to integrate Swaven’s Where To Buy solution into its media campaigns. Today, more than 36 million French consumers shop or search for products online according to Médiamétrie. For Groupe SEB, the necessity to offer an optimised purchase path from all digital touch points seems therefore obvious. As the creator and the unique provider of Where To Buy in-banner format for video and display ads, Swaven has met Groupe SEB’s needs since 2015 for several brands such as Rowenta, Calor, Tefal, SEB and Moulinex. Whether it's a video or a banner, the principle is the same. A call-to-action "where to buy" is presented on the advertisement. By clicking on it, the shopper...

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Henkel powered its website for Le Chat brand with Swaven’s Where To Buy

In order to drive sales to its online and offline retailers, Henkel is using Swaven’s Where To Buy solution for its Beauty and Home Care brands. The latest example concerns the laundry detergent brand Le Chat in France, known in other countries by the name Purex. On this website Henkel is marketing its laundry detergent called Le Chat Sensitive made with sweet almond and marseille soap.     By clicking on the green call-to-action button ‘Acheter cet article’ (Buy this product), a list appears showing online and offline shops where the product is available. Swaven geolocates the users to show the closest physical stores and online shops so the consumers can choose where to buy, based on their preferences and loyalty programme memberships. The shopper is then redirected to the chosen shop to finalise...

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