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L’Oréal uses Swaven’s Where To Buy in its shoppable videos for Cadum and Vivelle DOP brands

Continuing its successful experiences with Swaven’s Where To Buy solution, L’Oréal recently ran shoppable video campaigns for the brands Cadum and Vivelle DOP, that are part of the LaSCAD branch. By transforming its videos into shoppable offers with Swaven, L’Oréal is enhancing the user experience, driving traffic towards its retailers online and offline and adding concrete commercial value to its marketing campaigns. Cadum is one of the most famous solid and liquid soaps brands in France, created in 1907. In its new video, a shower gel with aloe vera is put forward:     When a user clicks on the ‘buy’ button appearing on the left of the video, the solution geo-localises him/her and shows, in real-time, a list of retailers selling the product. In one click the consumer arrives at the right destination...

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Swaven makes your ‘Soldes’ shoppable

The national sales “soldes” are held in France over two sales periods lasting six weeks each and regulated by the government. Summer sales start this year on 28th June, so it’s time to start preparing your campaigns. More than 75% of French people succumbed to promotions during last year’s soldes and will be receptive to your offers. Drive traffic to your retailers and increase sales by making your video campaigns shoppable with our unique Where To Buy solution.   Shoppable video - How does it work?   Fully customisable according to your brand’s design and display preferences, Swaven's Where To Buy Video solution takes the form of a buy button to be integrated into your video ads. When a user clicks on this button, the solution automatically geo-localises him/her and displays in-video and in real-time...

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How brands can drive traffic to their retailers from social media

Social media represents a valuable channel for brand commerce. Messages can be targeted based on different audience profiles and users often already have a certain affinity towards the brands they are following, which makes it easier to catch their attention. By making their contents shoppable on social media, brands help their audiences to easily find their products. This in turn allows brands to get direct results from their ad campaigns. The advantages go both ways. Social media platforms are suggesting more and more ways for brands and retailers to advertise and to offer shoppable content, to sell online. But did you know there is also an easy way for brands to drive traffic from social media to their physical stores and to their whole distribution network? A solution that gives consumers...

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intersport

Intersport and Krys use Swaven’s Where To Buy technology to drive traffic into stores

Shoppable content is not only reserved for product brands. Multi-brand retailers can also profit from Swaven’s Where To Buy technology to drive consumers to their online and physical stores. The solution boosts the results of special offers and campaigns during peak sales periods but also always-on marketing activities throughout the year when pushing messages to different audiences. Intersport, the world’s leading sporting goods retailer and Krys Group, leading French optical retailer group, have already started running shoppable video campaigns with Swaven’s unique Where To Buy technology.   Digital at the service of bricks and mortar   Present in 66 countries with 5.500 stores, Intersport keeps developing its activities and its distribution network around the world. In France, the group continued to expand last year with over 40 new/enlarged stores and more are in plans...

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Peugeot adopts Swaven’s Where To Buy solution for its video campaign

Peugeot recently ran a video campaign during the ‘week of tires’ in France with a special offer of -50% on the second tire bought. In order to help consumers rapidly find their way to the closest dealers, Peugeot integrated Swaven’s Where To Buy solution in its video. When a user clicks on the button appearing on the video, the solution geo-localises him/her and shows, in real-time, a list of dealers in the vicinity where the tires can be bought and changed. By directing the consumer in one click towards the shops to finalise purchase, the brand not only improves customer experience but also considerably increases the chances for conversion. Each extra click needed from the user to find their way to the right place induces an average of 30 to 50%...

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videoshoppableen

Boost your Mother’s and Father’s Day sales with shoppable videos powered by Swaven

Swaven offers a special deal* to brands to boost their video ad campaigns for Mother’s and Father’s Day in France by making them instantly shoppable.   A second Christmas for parents in France? Mother’s Day and Father’s Day are important sales opportunities for consumer brands worldwide. In France especially, since more than 80% of people offer a gift to celebrate their mothers and 66% do the same for their fathers according to a study by Toluna. Another study reported that 60% of May’s revenues in France last year were generated two weeks before Mother’s Day. What comes to distribution of the gifts, shopping centres were favored last year with 43% of purchasing intentions, followed by smaller shops with 40%, surprisingly ahead of online shops (27%) that had been the most popular channel the year...

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Or Expresso Splendente

L’Or Espresso adopts the Buy now button on its last video campaign, Splendente

This summer, L’Or Espresso launched a video campaign to promote coffee capsules, Splendente.   To support its media plan, L’Or Espresso and its advertising agency decided to integrate the Buy now by Swaven to generate commitment.     From the consumer side, the shopping experience is very interesting. In two clicks, the consumer can buy his coffee capsules at the retailer of his choice and close to him. Indeed, when the Buy button activated, a widget opens and localize the consumer and offering to him various retailers in his area, with the product.        ...

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Danone news

Danone continues its collaboration with Swaven and improves the consumer’s journey

Danone, the French multinational food-products corporation based in Paris decided to introduce two landing pages with Swaven. The first one is on the Dan-On website where it is possible to located a multitude of brands products like:   The other one concerns all of the products from Danonino’s brand and it directly localized on brands website : http://boutique.danonino.fr/ The shopper finds more easily the Danone’s products thanks to Swaven technology since it allows to locate the shopper and show it various retailers around its localization. Thanks to this landing page, Danone retrieves the data provides by a dashboard that informs on the different behavior of its consumers in real time.  ...

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Rowenta & Âge de Glace

Groupe Seb and Netbooster Facilitate Customer Experience With Swaven

Following the successful festive campaign promoting the Centrale Vapeur Pro Express Control Plus product for its mark Calor, Groupe SEB, global leader in small electrical household appliances, is continuing its adventure with the digital marketing agency NetBooster and Swaven for its two brands Rowenta and Moulinex. As part of the "Audience Driven" campaign for the Silence Force MultiCyclonic vacuum cleaner by Rowenta, Groupe SEB and NetBooster have once more called upon the services of Swaven. Swaven & the Groupe SEB Audience Driven campaign As the latest Rowenta creation, the Silence Force Multi-Cyclonic vacuum cleaner is a unique combination of suction and unrivalled silence. To unveil its range of ultra-silent vacuum cleaners, Rowenta has decided to join forces with the latest film in the series "Ice Age: Collision Course", which premiered in French...

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Zootopia movie

TOMY helps its shoppers along its media campaign’s shopping path

TOMY is a Japanese manufacturer of toys, video games and other products and entertainment for children. For the release of the latest Disney movie, Zootopia, TOMY wanted to help its shoppers along its media campaign’s shopping path. To optimize that shopping path, TOMY decided to adopt Swaven’s solution. In other words, TOMY opted to integrate a landing page as a redirect platform. The landing page shows 20 figurines like Judy, Kevin and Mr. Big. Shoppers can then go to the proposed products via a drop-down menu on the left.     The users can select the product of their choice and see which retailers are selling it nearby. For each available toy, a whole series of retailers is provided, ranging from pure players (Amazon) to drive-throughs (supermarkets) to specialists (toy stores). Each shopper can...

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