Danone news

Danone continues its collaboration with Swaven and improves the consumer’s journey

Danone, the French multinational food-products corporation based in Paris decided to introduce two landing pages with Swaven. The first one is on the Dan-On website where it is possible to located a multitude of brands products like:   The other one concerns all of the products from Danonino’s brand and it directly localized on brands website : http://boutique.danonino.fr/ The shopper finds more easily the Danone’s products thanks to Swaven technology since it allows to locate the shopper and show it various retailers around its localization. Thanks to this landing page, Danone retrieves the data provides by a dashboard that informs on the different behavior of its consumers in real time.  ...

Read More
Rowenta & Âge de Glace

Groupe Seb and Netbooster Facilitate Customer Experience With Swaven

Following the successful festive campaign promoting the Centrale Vapeur Pro Express Control Plus product for its mark Calor, Groupe SEB, global leader in small electrical household appliances, is continuing its adventure with the digital marketing agency NetBooster and Swaven for its two brands Rowenta and Moulinex. As part of the "Audience Driven" campaign for the Silence Force MultiCyclonic vacuum cleaner by Rowenta, Groupe SEB and NetBooster have once more called upon the services of Swaven. Swaven & the Groupe SEB Audience Driven campaign As the latest Rowenta creation, the Silence Force Multi-Cyclonic vacuum cleaner is a unique combination of suction and unrivalled silence. To unveil its range of ultra-silent vacuum cleaners, Rowenta has decided to join forces with the latest film in the series "Ice Age: Collision Course", which premiered in French...

Read More
Zootopia movie

TOMY helps its shoppers along its media campaign’s shopping path

TOMY is a Japanese manufacturer of toys, video games and other products and entertainment for children. For the release of the latest Disney movie, Zootopia, TOMY wanted to help its shoppers along its media campaign’s shopping path. To optimize that shopping path, TOMY decided to adopt Swaven’s solution. In other words, TOMY opted to integrate a landing page as a redirect platform. The landing page shows 20 figurines like Judy, Kevin and Mr. Big. Shoppers can then go to the proposed products via a drop-down menu on the left.     The users can select the product of their choice and see which retailers are selling it nearby. For each available toy, a whole series of retailers is provided, ranging from pure players (Amazon) to drive-throughs (supermarkets) to specialists (toy stores). Each shopper can...

Read More
Hunger-games-672x372

Warner Bros adopts the Swaven’s Where To Buy button for its Hunger Games campaign

For the latest release of the famous Hunger Games series, Warner Bros have decided to on-board Swaven’s brand commerce solution to boost their DVD sales. Turning advertising campaigns into transactional features, Swaven have leveraged their partnership with Overviews to integrate within the replay TV and pre-roll ads broadcast by the distribution company. Within a couple clicks, shoppers could redirect to their preferred retailers to order or the closest store to buy. From the advertiser’s point of view, Swaven’s technologies help minimising the number of interactions to buy online and generate incremental spontaneous purchasing on top of raising exposure and awareness. Following the campaign, a number of insights and recommendations, as well as behavioural data have been rendered to Warner Bros to develop their understanding on the retailer’s popularity for the entertainment industry....

Read More
Coding

Reading, writing, counting and coding!

“Young people today have lots of experience and familiarity interacting with new technologies, but a lot less with creating with new technologies, and expressing themselves with these new technologies. It’s almost as if they can read but not write with new technologies,” explained Mitch Resnick, Director of the Lifelong Kindergarten Group, in a TEDx video in 2012. The digital world is turning the planet upside down, and this is especially true for French society. These days, more and more jobs demand in-depth coding knowledge, but the number of experts in this domain remains low, which is why François Hollande wants to introduce our children to coding in schools. Not only will students be made into professional coders, but their digital culture will also develop and this is so important in an...

Read More