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Danone drives the sales of Evian waters with Swaven’s Where To Buy on its website

In order to expand consumer reach and to improve customer satisfaction,  Danone implemented Swaven’s Where To Buy on its website for Evian mineral waters.  Danone is a world leading food company present in over 130 markets and built on four business lines: Fresh Dairy Products, Waters, Early Life Nutrition and Medical Nutrition. The company is constantly developing both its product offer as well as its presence online to meet the varied needs and buying habits of consumers.  Ecommerce activity of Danone gains importance and its water products are performing particularly well. In order to continue to boost the buying frequency and to gain new customers, the company is multiplying its marketing methods to find the consumers wherever they are with a product offer and formats adapted to their preferences. Danone has also realised...

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Henkel powered its website for Le Chat brand with Swaven’s Where To Buy

In order to drive sales to its online and offline retailers, Henkel is using Swaven’s Where To Buy solution for its Beauty and Home Care brands. The latest example concerns the laundry detergent brand Le Chat in France, known in other countries by the name Purex. On this website Henkel is marketing its laundry detergent called Le Chat Sensitive made with sweet almond and marseille soap.     By clicking on the green call-to-action button ‘Acheter cet article’ (Buy this product), a list appears showing online and offline shops where the product is available. Swaven geolocates the users to show the closest physical stores and online shops so the consumers can choose where to buy, based on their preferences and loyalty programme memberships. The shopper is then redirected to the chosen shop to finalise...

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L’Oréal uses Swaven’s Where To Buy in its shoppable videos for Cadum and Vivelle DOP brands

Continuing its successful experiences with Swaven’s Where To Buy solution, L’Oréal recently ran shoppable video campaigns for the brands Cadum and Vivelle DOP, that are part of the LaSCAD branch. By transforming its videos into shoppable offers with Swaven, L’Oréal is enhancing the user experience, driving traffic towards its retailers online and offline and adding concrete commercial value to its marketing campaigns. Cadum is one of the most famous solid and liquid soaps brands in France, created in 1907. In its new video, a shower gel with aloe vera is put forward:     When a user clicks on the ‘buy’ button appearing on the left of the video, the solution geo-localises him/her and shows, in real-time, a list of retailers selling the product. In one click the consumer arrives at the right destination...

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L’Or Espresso adopts the Buy now button on its last video campaign, Splendente

This summer, L’Or Espresso launched a video campaign to promote coffee capsules, Splendente.   To support its media plan, L’Or Espresso and its advertising agency decided to integrate the Buy now by Swaven to generate commitment.     From the consumer side, the shopping experience is very interesting. In two clicks, the consumer can buy his coffee capsules at the retailer of his choice and close to him. Indeed, when the Buy button activated, a widget opens and localize the consumer and offering to him various retailers in his area, with the product.        ...

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Danone continues its collaboration with Swaven and improves the consumer’s journey

Danone, the French multinational food-products corporation based in Paris decided to introduce two landing pages with Swaven. The first one is on the Dan-On website where it is possible to located a multitude of brands products like:   The other one concerns all of the products from Danonino’s brand and it directly localized on brands website : http://boutique.danonino.fr/ The shopper finds more easily the Danone’s products thanks to Swaven technology since it allows to locate the shopper and show it various retailers around its localization. Thanks to this landing page, Danone retrieves the data provides by a dashboard that informs on the different behavior of its consumers in real time.  ...

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PUIG improve its customer experience

In March, in collaboration with AdVideum and Swaven, PUIG have added an e-commerce lever within its advertising campaigns. Thanks to the “Buy Now” widget developed by Swaven, the group offers a more connected experience while shoppers can now pursue their purchasing journey, via their preferred retailers, given their geolocation and the advertised product availability. This feature can also be embedded in videos and banners for most DSP and Ad-exchange platforms available in the market, enabling AdVideum to broadcast on most publishing networks. To address more effectively PUIG’s requirements, the Instant Purchasing solution has been implemented on pre-roll as well as a set of customisable landing pages that can be triggered from social networks (Facebook, Youtube, Pinterest). A dozen million of users have yet been offered to buy from Olympea and Invictus fragrance through. And...

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Mixa renews its experience with Swaven’s Where To Buy feature on its digital campaigns

Following successful trials with Swaven, Mixa (L’Oréal Group), decided to embed a “Buy Now” experience to promote one of theirs top sellers : Mixa Collant Minceur (slimming tights). Their media agency, Zenith Optimedia integrated Swaven’s widget on all its replay ads broadcast by the private TV channel, M6.  ...

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The Seductive Power of Carte Noire within a Click’s Reach!

Carte Noire, the famous coffee company founded in 1978, has been combining the values of seduction and intensity for decades now, and the “coffee named desire” continues to transmit the love of coffee by adapting to the latest trends in omni-channel buying. And that is how Carte Noire came to partner with Swaven, the Brand Commerce Company, using a wide range of our solutions. After a successful banner campaign run by Swaven, Carte Noire launched a video operation using the Shoppable Video technology to encourage consumers to go to the brand’s website, Amazon or one of the classic retail chains’ websites to order their coffee pods. Our solution spotlights the Espresso Intense N°9 and 11 capsules: in just two clicks, consumers can buy them online or be directed to the nearest store....

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Nivea finetunes its customer experience!

Always at the cutting edge of digital innovation, Nivea contacted Swaven to support its video advertising campaign when launching its Q10 Plus Serum. This visibility campaign run by Advideum from September 7 to October 4, 2015, was boosted with a buy button, located in the bottom right corner of the video. At any time while watching the video, Internet users could click the button and check the serum’s real-time availability at local stores and online retailers. Then, all they needed to do was add the product to their basket, and the video continued. With Swaven’s Shoppable Video, Nivea was able to offer Internet users a simple, efficient purchasing opportunity. And consumers were not the only ones to benefit – retailers also enjoyed effortless qualified, profitable traffic. The brand can now instantly boost its online...

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Danone Improves its Customer Experience!

The Danone Group recently launched a new platform dubbed DanOn. This new development places the customer at the heart of innovation, in terms of both products and services. It offers web users personalized recipes and meal-planning ideas for the whole family, as well as coupons. While Danone’s primary mission is “offering everyone high quality food through all of life’s stages,” ours is guiding brands in improving their customer experiences. This is why we are delighted to be able to count the world leader in fresh dairy products among our clients. In the interest of supporting consumers throughout their experience, the group elected to implement our Where to Buy solution on its website. As a result, a “Buy” button is now available on its Danacol, Petit Gervais, Gervais, Taillefine and Danette product pages. By...

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