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Black Friday, Cyber Monday, Singles’ Day, Christmas – have you made your brand contents shoppable to boost your peak sales?

Summer vacation is at its end and brands are preparing their marketing campaigns for the next peak sales dates. Black Friday, Cyber Monday, Singles’ Day and Christmas offer many important opportunities for brands to reach out to their customers worldwide with compelling marketing content to boost sales. Black Friday 2016 was a record-breaking year for online sales in the US, with $3.34bn spent online and a 17.7% increase on sales from the 2015 period. In the UK, Adobe reported that sales hit £908m, with consumers going on to spend 50% more on the Monday before Christmas than in 2015. According to Toluna about 15 million French people participated in Black Friday, 3.7 million more than in 2015. On Cyber Monday, 9.9% of French customers said they bought online at a reduced price, which means...

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Danone news

Danone continues its collaboration with Swaven and improves the consumer’s journey

Danone, the French multinational food-products corporation based in Paris decided to introduce two landing pages with Swaven. The first one is on the Dan-On website where it is possible to located a multitude of brands products like:   The other one concerns all of the products from Danonino’s brand and it directly localized on brands website : http://boutique.danonino.fr/ The shopper finds more easily the Danone’s products thanks to Swaven technology since it allows to locate the shopper and show it various retailers around its localization. Thanks to this landing page, Danone retrieves the data provides by a dashboard that informs on the different behavior of its consumers in real time.  ...

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Rowenta & Âge de Glace

Groupe Seb and Netbooster Facilitate Customer Experience With Swaven

Following the successful festive campaign promoting the Centrale Vapeur Pro Express Control Plus product for its mark Calor, Groupe SEB, global leader in small electrical household appliances, is continuing its adventure with the digital marketing agency NetBooster and Swaven for its two brands Rowenta and Moulinex. As part of the "Audience Driven" campaign for the Silence Force MultiCyclonic vacuum cleaner by Rowenta, Groupe SEB and NetBooster have once more called upon the services of Swaven. Swaven & the Groupe SEB Audience Driven campaign As the latest Rowenta creation, the Silence Force Multi-Cyclonic vacuum cleaner is a unique combination of suction and unrivalled silence. To unveil its range of ultra-silent vacuum cleaners, Rowenta has decided to join forces with the latest film in the series "Ice Age: Collision Course", which premiered in French...

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Zootopia movie

TOMY helps its shoppers along its media campaign’s shopping path

TOMY is a Japanese manufacturer of toys, video games and other products and entertainment for children. For the release of the latest Disney movie, Zootopia, TOMY wanted to help its shoppers along its media campaign’s shopping path. To optimize that shopping path, TOMY decided to adopt Swaven’s solution. In other words, TOMY opted to integrate a landing page as a redirect platform. The landing page shows 20 figurines like Judy, Kevin and Mr. Big. Shoppers can then go to the proposed products via a drop-down menu on the left.     The users can select the product of their choice and see which retailers are selling it nearby. For each available toy, a whole series of retailers is provided, ranging from pure players (Amazon) to drive-throughs (supermarkets) to specialists (toy stores). Each shopper can...

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LaRéclame made a study case about our collaboration with Mixa

Swaven continues its collaboration with Mixa brand and improves the user experience by making it shoppable advertising. According to Laurent Quatrefages , " advertising and our technology inspire the buying journey and especially  during replay since the user can pause the program time to realize his purchase." Accès à l'article: Comment la publicité shoppable accélère le parcours client Par Xuoan D. (LaRéclame)...

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PUIG improve its customer experience

In March, in collaboration with AdVideum and Swaven, PUIG have added an e-commerce lever within its advertising campaigns. Thanks to the “Buy Now” widget developed by Swaven, the group offers a more connected experience while shoppers can now pursue their purchasing journey, via their preferred retailers, given their geolocation and the advertised product availability. This feature can also be embedded in videos and banners for most DSP and Ad-exchange platforms available in the market, enabling AdVideum to broadcast on most publishing networks. To address more effectively PUIG’s requirements, the Instant Purchasing solution has been implemented on pre-roll as well as a set of customisable landing pages that can be triggered from social networks (Facebook, Youtube, Pinterest). A dozen million of users have yet been offered to buy from Olympea and Invictus fragrance through. And...

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Warner Bros adopts the Swaven’s Where To Buy button for its Hunger Games campaign

For the latest release of the famous Hunger Games series, Warner Bros have decided to on-board Swaven’s brand commerce solution to boost their DVD sales. Turning advertising campaigns into transactional features, Swaven have leveraged their partnership with Overviews to integrate within the replay TV and pre-roll ads broadcast by the distribution company. Within a couple clicks, shoppers could redirect to their preferred retailers to order or the closest store to buy. From the advertiser’s point of view, Swaven’s technologies help minimising the number of interactions to buy online and generate incremental spontaneous purchasing on top of raising exposure and awareness. Following the campaign, a number of insights and recommendations, as well as behavioural data have been rendered to Warner Bros to develop their understanding on the retailer’s popularity for the entertainment industry....

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Mixa renews its experience with Swaven’s Where To Buy feature on its digital campaigns

Following successful trials with Swaven, Mixa (L’Oréal Group), decided to embed a “Buy Now” experience to promote one of theirs top sellers : Mixa Collant Minceur (slimming tights). Their media agency, Zenith Optimedia integrated Swaven’s widget on all its replay ads broadcast by the private TV channel, M6.  ...

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BLOG_LOR

L’Oréal Luxury simplifies the shoppers’ purchasing journey on their display ads!

In the continuity of a very successful partnership with L’Oréal FMCG and beauty divisions, L’Oréal Luxury division went on with Swaven, in November to release a multi-screen, multi-brand campaign. Performance banners and programmatic videos are fitted with a Where To Buy feature offering consumers to redirect to their preferred retailers (Sephora, Marionnaud, Nocibé, Galeries Lafayette, Place des Tendances) to complete their purchase journey. Therefore L'Oréal has used two of our solutions, Shoppable Display and Shoppable Video, to combine branding and sales. Amongst the advertised brands: Diesel, Lancôme, Cacharel Amor Amor, Armani Sì & Acqua di Gio. Click on the following images to preview the related experience…     Over the period preceding Christmas celebrations, Swaven highlighted very promising results towards transactional performance in the beauty industry. Up to 0,26% of the banners viewers and 14%...

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Coding

Reading, writing, counting and coding!

“Young people today have lots of experience and familiarity interacting with new technologies, but a lot less with creating with new technologies, and expressing themselves with these new technologies. It’s almost as if they can read but not write with new technologies,” explained Mitch Resnick, Director of the Lifelong Kindergarten Group, in a TEDx video in 2012. The digital world is turning the planet upside down, and this is especially true for French society. These days, more and more jobs demand in-depth coding knowledge, but the number of experts in this domain remains low, which is why François Hollande wants to introduce our children to coding in schools. Not only will students be made into professional coders, but their digital culture will also develop and this is so important in an...

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