Black Friday, Cyber Monday, Singles’ Day, Christmas – have you made your brand contents shoppable to boost your peak sales?
Summer vacation is at its end and brands are preparing their marketing campaigns for the next peak sales dates. Black Friday, Cyber Monday, Singles’ Day and Christmas offer many important opportunities for brands to reach out to their customers worldwide with compelling marketing content to boost sales. Black Friday 2016 was a record-breaking year for online sales in the US, with $3.34bn spent online and a 17.7% increase on sales from the 2015 period. In the UK, Adobe reported that sales hit £908m, with consumers going on to spend 50% more on the Monday before Christmas than in 2015. According to Toluna about 15 million French people participated in Black Friday, 3.7 million more than in 2015. On Cyber Monday, 9.9% of French customers said they bought online at a reduced price, which means...Read More