Danone news

Danone continues its collaboration with Swaven and improves the consumer’s journey

Danone, the French multinational food-products corporation based in Paris decided to introduce two landing pages with Swaven. The first one is on the Dan-On website where it is possible to located a multitude of brands products like:   The other one concerns all of the products from Danonino’s brand and it directly localized on brands website : http://boutique.danonino.fr/ The shopper finds more easily the Danone’s products thanks to Swaven technology since it allows to locate the shopper and show it various retailers around its localization. Thanks to this landing page, Danone retrieves the data provides by a dashboard that informs on the different behavior of its consumers in real time.  ...

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TOMY helps its shoppers along its media campaign’s shopping path

TOMY is a Japanese manufacturer of toys, video games and other products and entertainment for children. For the release of the latest Disney movie, Zootopia, TOMY wanted to help its shoppers along its media campaign’s shopping path. To optimize that shopping path, TOMY decided to adopt Swaven’s solution. In other words, TOMY opted to integrate a landing page as a redirect platform. The landing page shows 20 figurines like Judy, Kevin and Mr. Big. Shoppers can then go to the proposed products via a drop-down menu on the left.     The users can select the product of their choice and see which retailers are selling it nearby. For each available toy, a whole series of retailers is provided, ranging from pure players (Amazon) to drive-throughs (supermarkets) to specialists (toy stores). Each shopper can...

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PUIG improve its customer experience

In March, in collaboration with AdVideum and Swaven, PUIG have added an e-commerce lever within its advertising campaigns. Thanks to the “Buy Now” widget developed by Swaven, the group offers a more connected experience while shoppers can now pursue their purchasing journey, via their preferred retailers, given their geolocation and the advertised product availability. This feature can also be embedded in videos and banners for most DSP and Ad-exchange platforms available in the market, enabling AdVideum to broadcast on most publishing networks. To address more effectively PUIG’s requirements, the Instant Purchasing solution has been implemented on pre-roll as well as a set of customisable landing pages that can be triggered from social networks (Facebook, Youtube, Pinterest). A dozen million of users have yet been offered to buy from Olympea and Invictus fragrance through. And...

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Warner Bros adopts the Swaven’s Where To Buy button for its Hunger Games campaign

For the latest release of the famous Hunger Games series, Warner Bros have decided to on-board Swaven’s brand commerce solution to boost their DVD sales. Turning advertising campaigns into transactional features, Swaven have leveraged their partnership with Overviews to integrate within the replay TV and pre-roll ads broadcast by the distribution company. Within a couple clicks, shoppers could redirect to their preferred retailers to order or the closest store to buy. From the advertiser’s point of view, Swaven’s technologies help minimising the number of interactions to buy online and generate incremental spontaneous purchasing on top of raising exposure and awareness. Following the campaign, a number of insights and recommendations, as well as behavioural data have been rendered to Warner Bros to develop their understanding on the retailer’s popularity for the entertainment industry....

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Mixa renews its experience with Swaven’s Where To Buy feature on its digital campaigns

Following successful trials with Swaven, Mixa (L’Oréal Group), decided to embed a “Buy Now” experience to promote one of theirs top sellers : Mixa Collant Minceur (slimming tights). Their media agency, Zenith Optimedia integrated Swaven’s widget on all its replay ads broadcast by the private TV channel, M6.  ...

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Playstation gets the Swaven’s Where To Buy button for its Uncharted 4 campaign

Playstation adopts again a Swaven solution, the shoppable video. When launching the new Playstation  game Uncharted 4. The shoppable video has been used to promote the game while enhancing the customer experience. Between May 05, and May 09, 2016, video compaigns to promote the game where boosted with button internet users watching the Uncharted 4 trailer would buy the game at any time by clicking order in the right corner of the video. That brought up the widget with direct purchase options for each store:   Clicking “Buy” redirected users to the product details so they could add the game to their basket and continue watching the video.   With Shoppable Video, Sony Computer Entertainment was able to offer its customers: The opportunity to buy without disrupting their video viewing A simple redirect to...

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Digital: a crucial growth factor for consumer goods players!

Invented by Auchan in the early 2000s, pick-up grocery services have expanded exponentially in France. There are now more than 3,230 pick-up sites operational. The sector has already generated more than €2 billion in net sales in 2014 (source: Nielsen). The concept’s success lies in the undeniable advantages it offers to consumers: time savings, convenience, peace of mind and budget control. No more “chore shopping” or impulse buys. This new food distribution method represents a formidable tool for chains’ geographic and commercial expansion. Taking advantage of a favorable regulatory environment, they have embarked in an absolute race to open new sites. There are three models of pick-up sites: solo, attached or in-store picking. Launching a pick-up service requires a real investment: €2 to 4 million for a solo or attached pick-up...

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Consumers/Distribution modes turned upside down by a winning combination: Drive-in and Digital Apps

Pioneered by the Auchan supermarket chain back in the early 2000s, this concept experienced a boom in France starting in the early 2010s. This growth is supported by numbers. As written in an article in Challenges (in French), “the system generated more than €3 billion in revenue in 2013, compared with €2 billion the previous year.” This expansion can be explained by a sky-rocketing number of pick-up grocery sites (which tripled in the space of two years, for a total of 3,000 in 2013). Their market share also increased tremendously, the author of the article continues, rising from a “0.7% market share in January 2011 to 3.9% in January 2014” (KantarWorldPanel*). This new concept is particularly appealing to young couples, as well as families with children, among whom the penetration rate is...

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