capture-decran-2017-09-18-a-10-06-47

Where To Buy: The shortest path from desire to purchase

75% of Instagram users have visited a company site or made a purchase after seeing an Instagram post. While social networks are essential channels in conveying brand messages, the visibility comes often with a cost for which ROI is hard to measure. To meet the need for concrete KPIs from advertising campaigns and to allow brands to easily connect consumers with their resellers, Swaven, The Brand Commerce Company, invented Where To Buy, the shortest path from purchase intent to shopping basket. Laurent Quatrefages, Swaven’s co-founder and CEO explains:     What is Where To Buy for? LQ: Where To Buy shortens the path between the different contact points that a brand initiates with its consumers, and the purchase of their products from resellers. It reduces customer acquisition costs and increases the ROI of brand marketing.   How does...

Read More
black-friday7

Black Friday, Cyber Monday, Singles’ Day, Christmas – have you made your brand contents shoppable to boost your peak sales?

Summer vacation is at its end and brands are preparing their marketing campaigns for the next peak sales dates. Black Friday, Cyber Monday, Singles’ Day and Christmas offer many important opportunities for brands to reach out to their customers worldwide with compelling marketing content to boost sales. Black Friday 2016 was a record-breaking year for online sales in the US, with $3.34bn spent online and a 17.7% increase on sales from the 2015 period. In the UK, Adobe reported that sales hit £908m, with consumers going on to spend 50% more on the Monday before Christmas than in 2015. According to Toluna about 15 million French people participated in Black Friday, 3.7 million more than in 2015. On Cyber Monday, 9.9% of French customers said they bought online at a reduced price, which means...

Read More
Print

Danone drives the sales of Evian waters with Swaven’s Where To Buy on its website

In order to expand consumer reach and to improve customer satisfaction,  Danone implemented Swaven’s Where To Buy on its website for Evian mineral waters.  Danone is a world leading food company present in over 130 markets and built on four business lines: Fresh Dairy Products, Waters, Early Life Nutrition and Medical Nutrition. The company is constantly developing both its product offer as well as its presence online to meet the varied needs and buying habits of consumers.  Ecommerce activity of Danone gains importance and its water products are performing particularly well. In order to continue to boost the buying frequency and to gain new customers, the company is multiplying its marketing methods to find the consumers wherever they are with a product offer and formats adapted to their preferences. Danone has also realised...

Read More
henkel3

Henkel powered its website for Le Chat brand with Swaven’s Where To Buy

In order to drive sales to its online and offline retailers, Henkel is using Swaven’s Where To Buy solution for its Beauty and Home Care brands. The latest example concerns the laundry detergent brand Le Chat in France, known in other countries by the name Purex. On this website Henkel is marketing its laundry detergent called Le Chat Sensitive made with sweet almond and marseille soap.     By clicking on the green call-to-action button ‘Acheter cet article’ (Buy this product), a list appears showing online and offline shops where the product is available. Swaven geolocates the users to show the closest physical stores and online shops so the consumers can choose where to buy, based on their preferences and loyalty programme memberships. The shopper is then redirected to the chosen shop to finalise...

Read More
cadum-820x360

L’Oréal uses Swaven’s Where To Buy in its shoppable videos for Cadum and Vivelle DOP brands

Continuing its successful experiences with Swaven’s Where To Buy solution, L’Oréal recently ran shoppable video campaigns for the brands Cadum and Vivelle DOP, that are part of the LaSCAD branch. By transforming its videos into shoppable offers with Swaven, L’Oréal is enhancing the user experience, driving traffic towards its retailers online and offline and adding concrete commercial value to its marketing campaigns. Cadum is one of the most famous solid and liquid soaps brands in France, created in 1907. In its new video, a shower gel with aloe vera is put forward:     When a user clicks on the ‘buy’ button appearing on the left of the video, the solution geo-localises him/her and shows, in real-time, a list of retailers selling the product. In one click the consumer arrives at the right destination...

Read More
121953651_56e488791f_z

How brands can drive traffic to their retailers from social media

Social media represents a valuable channel for brand commerce. Messages can be targeted based on different audience profiles and users often already have a certain affinity towards the brands they are following, which makes it easier to catch their attention. By making their contents shoppable on social media, brands help their audiences to easily find their products. This in turn allows brands to get direct results from their ad campaigns. The advantages go both ways. Social media platforms are suggesting more and more ways for brands and retailers to advertise and to offer shoppable content, to sell online. But did you know there is also an easy way for brands to drive traffic from social media to their physical stores and to their whole distribution network? A solution that gives consumers...

Read More
videoshoppableen

Boost your Mother’s and Father’s Day sales with shoppable videos powered by Swaven

Swaven offers a special deal* to brands to boost their video ad campaigns for Mother’s and Father’s Day in France by making them instantly shoppable.   A second Christmas for parents in France? Mother’s Day and Father’s Day are important sales opportunities for consumer brands worldwide. In France especially, since more than 80% of people offer a gift to celebrate their mothers and 66% do the same for their fathers according to a study by Toluna. Another study reported that 60% of May’s revenues in France last year were generated two weeks before Mother’s Day. What comes to distribution of the gifts, shopping centres were favored last year with 43% of purchasing intentions, followed by smaller shops with 40%, surprisingly ahead of online shops (27%) that had been the most popular channel the year...

Read More
Or Expresso Splendente

L’Or Espresso adopts the Buy now button on its last video campaign, Splendente

This summer, L’Or Espresso launched a video campaign to promote coffee capsules, Splendente.   To support its media plan, L’Or Espresso and its advertising agency decided to integrate the Buy now by Swaven to generate commitment.     From the consumer side, the shopping experience is very interesting. In two clicks, the consumer can buy his coffee capsules at the retailer of his choice and close to him. Indeed, when the Buy button activated, a widget opens and localize the consumer and offering to him various retailers in his area, with the product.        ...

Read More
Danone news

Danone continues its collaboration with Swaven and improves the consumer’s journey

Danone, the French multinational food-products corporation based in Paris decided to introduce two landing pages with Swaven. The first one is on the Dan-On website where it is possible to located a multitude of brands products like:   The other one concerns all of the products from Danonino’s brand and it directly localized on brands website : http://boutique.danonino.fr/ The shopper finds more easily the Danone’s products thanks to Swaven technology since it allows to locate the shopper and show it various retailers around its localization. Thanks to this landing page, Danone retrieves the data provides by a dashboard that informs on the different behavior of its consumers in real time.  ...

Read More
Rowenta & Âge de Glace

Groupe Seb and Netbooster Facilitate Customer Experience With Swaven

Following the successful festive campaign promoting the Centrale Vapeur Pro Express Control Plus product for its mark Calor, Groupe SEB, global leader in small electrical household appliances, is continuing its adventure with the digital marketing agency NetBooster and Swaven for its two brands Rowenta and Moulinex. As part of the "Audience Driven" campaign for the Silence Force MultiCyclonic vacuum cleaner by Rowenta, Groupe SEB and NetBooster have once more called upon the services of Swaven. Swaven & the Groupe SEB Audience Driven campaign As the latest Rowenta creation, the Silence Force Multi-Cyclonic vacuum cleaner is a unique combination of suction and unrivalled silence. To unveil its range of ultra-silent vacuum cleaners, Rowenta has decided to join forces with the latest film in the series "Ice Age: Collision Course", which premiered in French...

Read More