Zootopia movie

TOMY helps its shoppers along its media campaign’s shopping path

TOMY is a Japanese manufacturer of toys, video games and other products and entertainment for children. For the release of the latest Disney movie, Zootopia, TOMY wanted to help its shoppers along its media campaign’s shopping path. To optimize that shopping path, TOMY decided to adopt Swaven’s solution. In other words, TOMY opted to integrate a landing page as a redirect platform. The landing page shows 20 figurines like Judy, Kevin and Mr. Big. Shoppers can then go to the proposed products via a drop-down menu on the left.     The users can select the product of their choice and see which retailers are selling it nearby. For each available toy, a whole series of retailers is provided, ranging from pure players (Amazon) to drive-throughs (supermarkets) to specialists (toy stores). Each shopper can...

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The « buy now button » technology on its way to the leadership

After Warners Bros, it is the turn of Fox Entertainment Group - active US company in the cinema and television field - to join our clients in the entertainment industry. Indeed in May, Fox Entertainment Group launched in France, a media campaign for the DVD release of Homeland’s fifth season, an American thriller TV show . To maximize sales and generate instant purchases, Fox Entertainment Group wanted to integrate Swaven’s " buy now "button  with the help of our partner, Advideum. This latest campaign confirmed a trend in which more and more advertisers want to adopt the " buy now " button during promotion campaigns or the launching of a product.  ...

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