groupeseb

Groupe SEB deploys Swaven’s Where To Buy in display advertising to boost its always-on marketing strategy

Following a successful collaboration for videos of Rowenta and Calor brands in France, Groupe SEB, leader in small domestic equipment, continues to integrate Swaven’s Where To Buy solution into its media campaigns. Today, more than 36 million French consumers shop or search for products online according to Médiamétrie. For Groupe SEB, the necessity to offer an optimised purchase path from all digital touch points seems therefore obvious. As the creator and the unique provider of Where To Buy in-banner format for video and display ads, Swaven has met Groupe SEB’s needs since 2015 for several brands such as Rowenta, Calor, Tefal, SEB and Moulinex. Whether it's a video or a banner, the principle is the same. A call-to-action "where to buy" is presented on the advertisement. By clicking on it, the shopper...

Read More