Nivea finetunes its customer experience!

Always at the cutting edge of digital innovation, Nivea contacted Swaven to support its video advertising campaign when launching its Q10 Plus Serum. This visibility campaign run by Advideum from September 7 to October 4, 2015, was boosted with a buy button, located in the bottom right corner of the video. At any time while watching the video, Internet users could click the button and check the serum’s real-time availability at local stores and online retailers. Then, all they needed to do was add the product to their basket, and the video continued. With Swaven’s Shoppable Video, Nivea was able to offer Internet users a simple, efficient purchasing opportunity. And consumers were not the only ones to benefit – retailers also enjoyed effortless qualified, profitable traffic. The brand can now instantly boost its online...

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