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Where To Buy: The shortest path from desire to purchase

75% of Instagram users have visited a company site or made a purchase after seeing an Instagram post. While social networks are essential channels in conveying brand messages, the visibility comes often with a cost for which ROI is hard to measure. To meet the need for concrete KPIs from advertising campaigns and to allow brands to easily connect consumers with their resellers, Swaven, The Brand Commerce Company, invented Where To Buy, the shortest path from purchase intent to shopping basket. Laurent Quatrefages, Swaven’s co-founder and CEO explains:     What is Where To Buy for? LQ: Where To Buy shortens the path between the different contact points that a brand initiates with its consumers, and the purchase of their products from resellers. It reduces customer acquisition costs and increases the ROI of brand marketing.   How does...

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Black Friday, Cyber Monday, Singles’ Day, Christmas – have you made your brand contents shoppable to boost your peak sales?

Summer vacation is at its end and brands are preparing their marketing campaigns for the next peak sales dates. Black Friday, Cyber Monday, Singles’ Day and Christmas offer many important opportunities for brands to reach out to their customers worldwide with compelling marketing content to boost sales. Black Friday 2016 was a record-breaking year for online sales in the US, with $3.34bn spent online and a 17.7% increase on sales from the 2015 period. In the UK, Adobe reported that sales hit £908m, with consumers going on to spend 50% more on the Monday before Christmas than in 2015. According to Toluna about 15 million French people participated in Black Friday, 3.7 million more than in 2015. On Cyber Monday, 9.9% of French customers said they bought online at a reduced price, which means...

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Swaven makes your ‘Soldes’ shoppable

The national sales “soldes” are held in France over two sales periods lasting six weeks each and regulated by the government. Summer sales start this year on 28th June, so it’s time to start preparing your campaigns. More than 75% of French people succumbed to promotions during last year’s soldes and will be receptive to your offers. Drive traffic to your retailers and increase sales by making your video campaigns shoppable with our unique Where To Buy solution.   Shoppable video - How does it work?   Fully customisable according to your brand’s design and display preferences, Swaven's Where To Buy Video solution takes the form of a buy button to be integrated into your video ads. When a user clicks on this button, the solution automatically geo-localises him/her and displays in-video and in real-time...

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Playstation gets the Swaven’s Where To Buy button for its Uncharted 4 campaign

Playstation adopts again a Swaven solution, the shoppable video. When launching the new Playstation  game Uncharted 4. The shoppable video has been used to promote the game while enhancing the customer experience. Between May 05, and May 09, 2016, video compaigns to promote the game where boosted with button internet users watching the Uncharted 4 trailer would buy the game at any time by clicking order in the right corner of the video. That brought up the widget with direct purchase options for each store:   Clicking “Buy” redirected users to the product details so they could add the game to their basket and continue watching the video.   With Shoppable Video, Sony Computer Entertainment was able to offer its customers: The opportunity to buy without disrupting their video viewing A simple redirect to...

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