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Swaven makes your ‘Soldes’ shoppable

The national sales “soldes” are held in France over two sales periods lasting six weeks each and regulated by the government. Summer sales start this year on 28th June, so it’s time to start preparing your campaigns. More than 75% of French people succumbed to promotions during last year’s soldes and will be receptive to your offers. Drive traffic to your retailers and increase sales by making your video campaigns shoppable with our unique Where To Buy solution.   Shoppable video - How does it work?   Fully customisable according to your brand’s design and display preferences, Swaven's Where To Buy Video solution takes the form of a buy button to be integrated into your video ads. When a user clicks on this button, the solution automatically geo-localises him/her and displays in-video and in real-time...

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Playstation gets the Swaven’s Where To Buy button for its Uncharted 4 campaign

Playstation adopts again a Swaven solution, the shoppable video. When launching the new Playstation  game Uncharted 4. The shoppable video has been used to promote the game while enhancing the customer experience. Between May 05, and May 09, 2016, video compaigns to promote the game where boosted with button internet users watching the Uncharted 4 trailer would buy the game at any time by clicking order in the right corner of the video. That brought up the widget with direct purchase options for each store:   Clicking “Buy” redirected users to the product details so they could add the game to their basket and continue watching the video.   With Shoppable Video, Sony Computer Entertainment was able to offer its customers: The opportunity to buy without disrupting their video viewing A simple redirect to...

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