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Where To Buy: The shortest path from desire to purchase

75% of Instagram users have visited a company site or made a purchase after seeing an Instagram post. While social networks are essential channels in conveying brand messages, the visibility comes often with a cost for which ROI is hard to measure. To meet the need for concrete KPIs from advertising campaigns and to allow brands to easily connect consumers with their resellers, Swaven, The Brand Commerce Company, invented Where To Buy, the shortest path from purchase intent to shopping basket. Laurent Quatrefages, Swaven’s co-founder and CEO explains:     What is Where To Buy for? LQ: Where To Buy shortens the path between the different contact points that a brand initiates with its consumers, and the purchase of their products from resellers. It reduces customer acquisition costs and increases the ROI of brand marketing.   How does...

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groupeseb

Groupe SEB deploys Swaven’s Where To Buy in display advertising to boost its always-on marketing strategy

Following a successful collaboration for videos of Rowenta and Calor brands in France, Groupe SEB, leader in small domestic equipment, continues to integrate Swaven’s Where To Buy solution into its media campaigns. Today, more than 36 million French consumers shop or search for products online according to Médiamétrie. For Groupe SEB, the necessity to offer an optimised purchase path from all digital touch points seems therefore obvious. As the creator and the unique provider of Where To Buy in-banner format for video and display ads, Swaven has met Groupe SEB’s needs since 2015 for several brands such as Rowenta, Calor, Tefal, SEB and Moulinex. Whether it's a video or a banner, the principle is the same. A call-to-action "where to buy" is presented on the advertisement. By clicking on it, the shopper...

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