Print

Danone drives the sales of Evian waters with Swaven’s Where To Buy on its website

In order to expand consumer reach and to improve customer satisfaction,  Danone implemented Swaven’s Where To Buy on its website for Evian mineral waters.  Danone is a world leading food company present in over 130 markets and built on four business lines: Fresh Dairy Products, Waters, Early Life Nutrition and Medical Nutrition. The company is constantly developing both its product offer as well as its presence online to meet the varied needs and buying habits of consumers.  Ecommerce activity of Danone gains importance and its water products are performing particularly well. In order to continue to boost the buying frequency and to gain new customers, the company is multiplying its marketing methods to find the consumers wherever they are with a product offer and formats adapted to their preferences. Danone has also realised...

Read More
henkel3

Henkel powered its website for Le Chat brand with Swaven’s Where To Buy

In order to drive sales to its online and offline retailers, Henkel is using Swaven’s Where To Buy solution for its Beauty and Home Care brands. The latest example concerns the laundry detergent brand Le Chat in France, known in other countries by the name Purex. On this website Henkel is marketing its laundry detergent called Le Chat Sensitive made with sweet almond and marseille soap.     By clicking on the green call-to-action button ‘Acheter cet article’ (Buy this product), a list appears showing online and offline shops where the product is available. Swaven geolocates the users to show the closest physical stores and online shops so the consumers can choose where to buy, based on their preferences and loyalty programme memberships. The shopper is then redirected to the chosen shop to finalise...

Read More