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Henkel powered its website for Le Chat brand with Swaven’s Where To Buy

In order to drive sales to its online and offline retailers, Henkel is using Swaven’s Where To Buy solution for its Beauty and Home Care brands. The latest example concerns the laundry detergent brand Le Chat in France, known in other countries by the name Purex. On this website Henkel is marketing its laundry detergent called Le Chat Sensitive made with sweet almond and marseille soap.     By clicking on the green call-to-action button ‘Acheter cet article’ (Buy this product), a list appears showing online and offline shops where the product is available. Swaven geolocates the users to show the closest physical stores and online shops so the consumers can choose where to buy, based on their preferences and loyalty programme memberships. The shopper is then redirected to the chosen shop to finalise...

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