Mixa renews its experience with Swaven on its digital campaigns

Posted in: Drive-in, E-commerce, FMCG, News, Shopper Insights by Johanna Toiviainen | Comments to this post

Following successful trials with Swaven, Mixa (L’Oréal Group), decided to embed a “Buy Now” experience to promote one of theirs top sellers : Mixa Collant Minceur (slimming tights). Their media agency, Zenith Optimedia integrated Swaven’s widget on all its replay ads broadcast by the private TV channel, M6.

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