Warner Bros adopts the Swaven’s buy button for its Hunger Games campaign

Posted in: Analytics, Drive-in, E-commerce, News, Shopper Insights by Johanna Toiviainen | Comments to this post

For the latest release of the famous Hunger Games series, Warner Bros have decided to on-board Swaven’s brand commerce solution to boost their DVD sales. Turning advertising campaigns into transactional features, Swaven have leveraged their partnership with Overviews to integrate within the replay TV and pre-roll ads broadcast by the distribution company.

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Within a couple clicks, shoppers could redirect to their preferred retailers to order or the closest store to buy.

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From the advertiser’s point of view, Swaven’s technologies help minimising the number of interactions to buy online and generate incremental spontaneous purchasing on top of raising exposure and awareness.

Following the campaign, a number of insights and recommendations, as well as behavioural data have been rendered to Warner Bros to develop their understanding on the retailer’s popularity for the entertainment industry.

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