The « buy now button » technology on its way to the leadership

Posted in: E-commerce, Entertainment by Johanna Toiviainen | Comments to this post

After Warners Bros, it is the turn of Fox Entertainment Group – active US company in the cinema and television field – to join our clients in the entertainment industry. Indeed in May, Fox Entertainment Group launched in France, a media campaign for the DVD release of Homeland’s fifth season, an American thriller TV show . To maximize sales and generate instant purchases, Fox Entertainment Group wanted to integrate Swaven’s “ buy now “button  with the help of our partner, Advideum. This latest campaign confirmed a trend in which more and more advertisers want to adopt the ” buy now ” button during promotion campaigns or the launching of a product.


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