Danone continues its collaboration with Swaven and improves the consumer’s journey

Posted in: Analytics, Drive-in, E-commerce, FMCG, News, Shopper Insights by Johanna Toiviainen | Comments to this post

Danone, the French multinational food-products corporation based in Paris decided to introduce two landing pages with Swaven.

The first one is on the Dan-On website where it is possible to located a multitude of brands products like:

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The other one concerns all of the products from Danonino’s brand and it directly localized on brands website : http://boutique.danonino.fr/

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The shopper finds more easily the Danone’s products thanks to Swaven technology since it allows to locate the shopper and show it various retailers around its localization.

Thanks to this landing page, Danone retrieves the data provides by a dashboard that informs on the different behavior of its consumers in real time.


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