New partnership: BIG Success advertising agency chooses Swaven

Posted in: News, Omnichannel, Partnership by Johanna Toiviainen | Comments to this post

Swaven is proud to announce a new partnership with BIG Success advertising agency. The quality, the efficiency and the multi-channel coverage of Swaven’s POP (Point Of Purchase) solution have convinced BIG Success to include Swaven’s shoppable service into its offer for its client brands. The agency’s objective is to allow its clients to further boost their sales and to maximize the business impact and ROI of their advertising campaigns.

BIG Success is a leading TV advertising agency with more than 150 campaigns produced per year. The agency is also a recognised specialist in digital communication and positioned as an innovative player that constantly proposes new solutions to its clients in order to improve the effectiveness of their campaigns. BIG Success firmly believes that “advertising is made to sell”. This principle as well as the agency’s views on the complementarity of TV and digital are key reasons that lead to the collaboration with Swaven.

Swaven’s advanced POP solution accelerates the purchase path and allows brands to convert audiences into sales by directing qualified leads to all their online & offline resellers in one click. Extremely fast to implement, POP makes any digital content ‘multi-shoppable’, to allow brands to boost sales and to track all shopper paths, not only to their ecommerce store but to all their online retailers and physical stores alike. Used by more than 200 international brands, the Swaven platform manages today the connections between more than 100M brand products, 1,000+ stores and 300,000+ points of sale around the world.

Jean-Marc Segati, Vice President of BIG Success :

“Optimising the performance and the profitability of advertising campaigns is essential for brands. By creating a direct link between branded content and purchase, Swaven’s POP meets this need and adds value to our agency’s offering. The choice of the partner was obvious to us because we wanted a flexible service that adapts easily and efficiently to the different needs of our customers globally across the entire digital media mix.”

Laurent Quatrefages, Co-founder & CEO of Swaven :

“The principles and the experience of BIG Success on the synergies of TV advertising and digital give meaning to our collaboration. Consumer buying routes are multichannel and to engage audiences, brands need to adapt to their preferences. But an approach limited to Branding is no longer sufficient. Marketers must successfully direct shoppers to their distributors online and offline to measure and increase the business impact of their campaigns. With POP, they can do this.”

For further information on the partnership and the POP solution, please contact Swaven team.

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