At Groupe SEB, digital marketing goes beyond branding. They have opted for a brandformance strategy. In this approach every campaign has performance objectives in business terms. To find out how it works, Netmedia Group met with Jérôme Bénière, Groupe SEB’s Digital Marketing Manager, at Emarketing Paris exhibition. Discover in the interview of Groupe SEB how they optimise the purchase path and the ROI of their marketing actions with Swaven.
Interview oN brandformance with groupe SEB
A NEW POP FOR groupe SEB
Just a week after the interview, Groupe SEB deployed Swaven’s POP on yet another channel. The Moulinex brand website in France got equipped with POP On Site and where to buy technology. The brand site visitors can now access to purchase options from their favourite reseller in one click. Check how it works in the video below or visit Moulinex website.