Workshop Groupe SEB

Workshop on Brandformance: How Groupe SEB boosts its digital marketing

Swaven organises a workshop with Groupe SEB at E-Marketing Paris tradeshow. Join the event to discover how Groupe SEB deploys a Brandformance strategy in its digital marketing.

When: 10 April 2019 at 10.15 AM 

Where: E-Marketing Paris, Porte de Versailles, Agora stage

The workshop will be in French. Register for free to reserve a seat:

brandformance WORKSHOP Synopsis

At Groupe SEB, digital marketing is not just about branding. Each campaign has performance objectives in terms of business. To measure and optimise this performance, Groupe SEB has implemented Swaven’s Point Of Purchase (POP) solution in its media campaigns for five of its brands. The group has equipped more than 100 advertising campaigns with the solution. And the deployment for its other digital touch points is in progress.

Jérôme Bénière Digital Marketing Manager of Groupe SEB will unveil Groupe SEB’s best practices and learnings of their Brandformance strategy.

Jérôme Bénière, Groupe SEB

Laurent Quatrefages, Co-fondateur and CEO of Swaven will present how brands can easily and quickly boost sales, and measure and optimise the Business Impact of each digital marketing action.

Laurent Quatrefages, Swaven

For more information about the collaboration between Swaven and Groupe SEB, read our case study.


Discover all new features of Swaven brand commerce and where to buy technology at the tradeshow. Our experts are happy to learn about your projects and challenges at Swaven stand E29. Make your marketing POP!

E-marketing Paris – Porte de Versailles – Stand E29
9, 10 and 11 April 2019.

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