The Eurial Group has chosen Swaven’s POP solution for their brand’s websites. The solution allows consumers to discover where they can buy Eurial brands’ products and to access purchase options to all their distributors, both online and offline.
Created in 1988, Eurial is the “dairy division” of the Agrial cooperative group. Although the majority of their products are sold in France, the brand has international subsidiaries all over the world. Today, they are a major player within the dairy industry. They produce a variety of products which are then sold for direct and industrial consumption, in supermarkets, restaurants and wholesalers. So far, three of Eurial’s brands have opted for Swaven’s shoppable technology on their websites.
First of all, Soignon. This brand is the current market leader in France for goat cheese ultra-fresh and cheese products. Secondly, les 300 & Bio. They sell a wide range of yogurts and desserts which are largely distributed in superstores and markets. Finally, A bicyclette, a healthy dessert and drinks brand.
FROM PRODUCT pages to retailers’ websites
When visitors are browsing through these Eurial brands’ websites, a call to action “BUY” button appears which stays visible whilst the user scrolls through. By clicking on the “BUY” button, a widget opens, displaying the product carousel, including an image and short description of the chosen product. There is a list of online and offline retailers, based on the user’s geographical location, showing places with available stock. Users can finalise their purchase by choosing an online retailer and being redirected to their site. Or alternatively, choose a physical retailer and check the route to their closest physical store. See in the video below how it works on Soignon’s site:
Swaven’s POP solution is fast to implement and does not require website modifications or any technical expertise from the brands for its deployment. It can also easily be adapted and customized to suit any specific needs in terms of the design and UX. This allows brands a cost-effective shoppable solution for any brand wishing to boost their sales and customer engagement on their websites, but also on other digital touch points.
CREATING A FRICTION-less purchase path
By deploying Swaven’s POP solutions, the purchase path is streamlined to just one or two clicks. This makes it easy for customers to get from A to B. It leads to an increase in the likelihood of conversions, a higher click rate and customer engagement rates. By creating a seamless purchase path for the customers on their sites, Eurial brands have seen an increase in the number of qualified leads to their retailers, both on and offline. This has in turn boosted sales.
Furthermore, Swaven tracks each shopper path which provides the brands with useful data, looking at customer preferences in terms of the acquisition channel, products and retailers. This valuable information is streamlined onto a data platform. It’s easy for brands to analyse in order to develop their marketing strategy.
For more information on how you can boost your brand’s digital marketing performance: get in touch with the Swaven team.