Last week we started our series on Live shopping trends. If you missed our intro, check it here.
How to use LIVESTREAM like a pro and boost your sales like crazy ?
This week we are showcasing the benefits live shopping brings for brands. To take advantage of this new media, several players on the market have taken the plunge. They started by representing their products via their dedicated pages or via influencers. What is good about live streaming is that it doesn’t require a lot of equipment.
In fact, live streaming is a nice way for brands to connect in real-time with their customers and create intimate connections. Through it, brands can receive opinions and detect potential pain points in the user experience, by only a few seconds, from one side of the planet to the other. Brands can measure the difference between which image they want to convey and what image is perceived by their audiences.
What are the different options to explore ?
There are several ways to go live on social networks: Facebook, Twitter, LinkedIn, YouTube, Instagram via third-party apps. Or brands can directly go live on dedicated apps such as Twitch. Easily, habits can be created via these lives where brands can show up recurrently on a dedicated time to catch up with their audiences. Here are two examples of successful live shopping campaigns :
Whether the brands align their campaign objectives with the wish for more reach collaborating with influencers, or the wish to create desire by offering live limited-time sales, livestream platforms seem like an amazing tool to use.
Let us know what you think about this new media in the comments below, we would love to hear your opinions on this topic !
Next week, we are presenting the challenges brands face in taking advantage of live shopping in their media mix. See you then !