MikMak, the leading eCommerce acceleration platform for multichannel brands, has signed a definitive agreement to acquire Swaven.
This alliance makes our global reach skyrocket as we now collaborate with more than 800 brands and 3000 connected retailers in 80+ countries and 20+ industries!
It will also fast-track our development of the most comprehensive Commerce Marketing and analytics platform in the market.
MikMak 3.0 is coming soon
The launch of the MikMak 3.0 platform is scheduled for this summer. It will offer multichannel brands the most advanced tools to accelerate their eCommerce and to analyze and optimize the entire brand conversion funnel thanks to more direct retailer connections, data integrations and in-depth shopper insights than ever before. That’s not all, stay tuned for more!
Discover in video, what Swaven joining MikMak means:
What’s in it for our customers?
“To navigate the ever-changing and fragmented eCommerce and media ecosystem while driving profitable growth, brands need to harness all consumer signals from around the globe in one place. MikMak and Swaven have helped us make this possible at Remy Cointreau” said Rich Sileo, Vice President – eCommerce at Remy Cointreau
“Understanding the customer journey, and how it differs by region, retailer, and media platform is invaluable to COTY. With the success we had with MikMak in the US market, we encouraged them to explore their capabilities globally which led to them meeting Swaven. The eCommerce, media, and website data that MikMak and Swaven combine worldwide will create boundless possibilities” said Kevin Shapiro, Senior Vice President US Marketing – Consumer Beauty at COTY
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