Brand Commerce Solutions
Interview of Groupe SEB: A winning BrandFormance strategy
25 April 2019
At Groupe SEB, digital marketing goes beyond branding. They have opted for a brandformance strategy. In this approach every campaign has performa...
What if your banners could be transactional?
22 May 2015
Reading, writing, counting and coding!
6 May 2015
Digital: a crucial growth factor for consumer goods players!
24 April 2015
SaaS: an increasingly successful model!
10 April 2015
Smart Data, the new El Dorado for Category Managers
30 March 2015
Coca-Cola and L’Oréal pull ahead on the e-commerce playing field
20 March 2015
Consumers/Distribution modes turned upside down by a winning combination: Drive-in and Digital Apps
13 March 2015
IT’S ALIVE! ALIVE!
6 March 2014
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